What makes J-beauty stand out
Key differences of the Japanese beauty industry
12/5/20251 min read
Japan's beauty industy isn't trend lead. It focuses on quality and refinement. Along with very strict cosmetic industry standards and a discerning customer base - your products have to be excellent to succeed in Japan.
Shisedo is the gold standard. They spend a fortune in the labs and therefore create beautiful formulas. If you are in the market for a spendy treat, look no further than the face cream from Shisedo. Benefiance wrinkle smoothing cream is delicious to use and also makes a great gift.