Shiseido - The jewel in the crown
Reigns supreme in the Japanese beauty industry
12/6/20251 min read


Shiseido is a company with real pedigree. The focus is on technology and their formulas are always beautiful and luxurious. Founded more than 150 years ago, it is one of the oldest cosmetic companies in the world. Here I'm going to list some of my top favourites. It's worth remembering that they also have some drugstore consession brands sold in Japan - so if you're thinking of a trip to Japan you can stock up for a very reasonable price.
This serum, Ultimune power infusing concentrate is a best seller for a reason and is packed full of active ingredients. My top choice.
This moisturiser, Shiseido Vital Perfection Uplifting and Firming Cream is a dream. I also love this one, Shiseido Essential Energy Hydrating Day Cream for an everyday use. So light and delicate.
